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How to Choose an Internet Service Provider

Choosing an Internet Service Provider (ISP) can be tough. You have to wade through confusing contract details, endless package choices, and tons of fine print—and you still might end up making the wrong choice!

If that’s something you want to avoid, you’ve come to the right place. We’ll walk you through the process of choosing an ISP from start to finish. Grab some coffee, and let’s dive in!
SpiderNet Technology

1. Find internet providers in your area.

The first step in choosing an internet provider is figuring out what’s available in your area. There are two reasons you need to do this first:

  1. Not every provider is available in every area. Coverage areas differ from provider to provider, so right out of the gate your choices will be limited to the providers that offer service in your area.
  2. Prices, speeds, special offers, and package lineups also vary by location. What you see advertised online is not necessarily what you can get. Always check the availability of a package in your area before you decide it’s the one for you. Along the same lines, many providers also have different pricing structures for different areas, so be prepared to possibly pay more—or less—after a move.

To find the best internet plans in your area, you can do one of two things: You can call providers for information and deal with the inevitable headache that comes with that—or you can use our Zip Finder. It pulls all the internet provider info from your area into one place to make it easy to compare and choose a provider.

2. Compare plans, pricing, speeds, and more.

Now that you’ve used the Zip Finder to narrow down your choices, it’s time to compare the providers in your area to see which is the best fit. Here’s what you need to look at when comparing ISPs:

  • Plans and pricing
  • Speeds
  • Installation and equipment costs
  • Customer satisfaction ratings
  • Data caps and overage fees

3. Find how much internet speed you need.

Once you know which providers offer service in your area and what packages are available, it’s time to figure out exactly what you need out of your internet service. In the end, a company can provide amazing customer service and have nationwide availability, but if the service isn’t fast enough for what you need, it’ll fall short.

There are several questions you should ask yourself when evaluating your speed needs:

How often do you stream HD video?
1080p video needs about 5 Mbps for good performance, while 4K will eat up about 25 Mbps.

How many people stream at once in your home on a regular basis?
You’ll have to multiply those speed requirements in the first question by the number of simultaneous streamers. You’ll probably want to leave yourself a little cushion as well.

How many smart home devices are connected to your internet?
These devices—especially security cameras that upload data continuously—can eat your bandwidth up real quick.

If all that math is too much to keep track of, use our How Much Speed Do You Need? tool instead. It will help you easily determine how much internet speed you need for your home or business. All you need to do is answer a few questions, and we’ll give you your recommendation.

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4. Test your internet speed.

Now that you know what internet speed you need, test your current connection to see how it matches up. You probably already have an idea of how satisfied you are with your current internet. But testing the connection to see what your actual speed is will give you a benchmark to compare against other providers and packages.

5. Know if you’re switching providers.

If your answer is yes, are you currently under a service agreement? Otherwise known as contracts, these agreements could end up costing you hundreds of dollars in early termination fees (ETFs). Although many providers have moved to a contract-free model in the last few years, a few still require you to pay up if you break up:

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